Mobile app development for Yami Yami — a product that is as mouth-watering as their sushi

Intro

  • Mobile App

  • Android

  • iOS

Warning: do not read on an empty stomach! The Italy Group owners together with partners have opened a food delivery service with designer packaging, stylish couriers on «Smarts», good quality rolls made of fresh fish, and delicious pizza, which is always filled with a lot of toppings. The creators of Yami Yami relied on aesthetics and quality. We followed the same principles when creating the application.

Screenshot app
01

Intro

Be in time for September, 1

In April 2016, the owners of Yami Yami came to us and asked to make the best delivery application ever with a lot of functions and complete the project by September, 1st.

We could not leave existing customers and honestly said that we could finish only in mid-September. For Yami Yami, the difference of 2 weeks was critical, and they found another contractor.

All summer long, the owners of the service told us about the development process, shared the problems, and asked for advice. We talked, consulted, and brainstormed together on what can be improved.

As a result, the developers released the application not in September, but in December, and there were still many shortcomings in it. It wasn’t possible to make an order in the version for iOS, and it was hard to even start in the version for Android. Then the client turned to us again, but the task was different.

Заголовок

«We chose the MobileUp team because it has a strong portfolio and a lot of experience with geo-positioning in mobile applications.»

Timofey Sergeev

Marketing Director, Yami Yami

02

Task

Correct the situation

We understood that when the application does not work, the client loses money. Users get negative associations with the brand. They cannot place the order and go to competitors. It was necessary to save the situation urgently and develop a new app. We had three months and a limited budget.

Заголовок

«When the Yami Yami guys came to us, we fell in love with their sushi and pizza. We began to order food for every holiday in the office. And although they went to other developers, we liked this project. I wanted to help, so I consulted with the art director, developers, and CTO, and offered solutions. All summer long we talked with them and helped. And then they came back to us.»

Victor Chernogorov

Director of Development, MobileUp

03

Solution

Wrapper app as a solution to the problem

For three months the old application was in the app stores, but a few could order through it. Even the director of Yami Yami couldn’t do it. To solve this problem quickly, we developed a wrapper application in 1 week.

«Wrapper» is a mobile version of the website with several native elements added to be published on the App Store or Google Play. They are used when you need to release the application quickly and cheaply. The «wrappers» have a non-native interface, and they work slowly. Users complained but could order. It was a necessity. Usually, we do not recommend this decision.

Screenshot app

Delicious screens to collect an order

Budget, deadlines, transparency

After «extinguishing the fire» with the help of a «wrapper» we started developing a new application.

The customer had already spent a lot of money and time on development in another studio. Therefore, we could not implement all the functionality at once. It was necessary to make a quality MVP as soon as possible. To avoid major modifications, we involved the client in the process to the maximum. We approved all the documentation and layouts, included the client in all tasks, and gave access to the bug tracker. The Mobile Up team immediately showed each new realized function. Such transparency at all stages helped us save time on the approval process and meet deadlines with an error of only two days.

Заголовок

«Apple clearly announced in the guidelines that you can not use „wrappers“ of websites as applications. Usually, they are not allowed to come, but there are tricks. Most sites are not intended to be displayed on the web. Therefore, animation glitches and there are problems with UI. Developers cursed, testers cried, but we created a „wrap,“ because this was the best way out of the situation.»

Eugene Valeev

CTO, MobileUp

Automation Challenges

To manage logistics, production, and sales, Yami Yami uses a ready-made automation system for delivery services -Tillypad. The complex API of this system has become a problem for previous application developers.

Tillypad was created in 1997, and its architecture is not optimized for modern applications. This limited us in development and required additional resources. To speed up the work, we took on the role of consultants: analyzed the API, prepared the specification, agreed on improvements with Tillypad and monitored backend development.

Заголовок

«We want to make what We would like and what people will use. It is important that the customer is satisfied and we are within budget. It was not easy to combine all these things. It can be considered that we have succeeded.»

Oleg Shirokov

Project Manager, MobileUp

Screenshot app

Shopping cart

Execute not pardon: Redesign

Yami Yami already had a design ready. And it was pretty (even our connoisseur art director liked it), but not user-friendly. To open the application, you had to fill out a registration form with six fields. Also, the menu had long drop-down lists. This is suitable for web content, but not for mobile applications. To simplify the logic of interaction and reduce the cost of development, we completely redesigned UX. The main drawback of the old design was that it didn’t give you a desire to immediately order food. Photos of dishes were hidden in categories. We decided to focus on dishes to encourage users to order.

Focus on dishes

Food is why users come to Yami Yami. It should be appetizing, attracting attention, it should be wanted. Therefore, we focused on large cards with photos of dishes. And thanks to the gorgeous photos of Yami Yami, now only a person with a full stomach does not salivate when they see the menu

Заголовок

«You have no idea how hard it is to test this application in the evenings if you are trying to keep your figure in good shape. All these rolls and pizzas are so mouth-watering.»

Alexandra Kochetkova

Head of Testing Department, MobileUp

Track order status

"Where’s my food? Why is it taking so long? "— Yami Yami users do not have these questions. They in real time track the status of the order and know when it is being cooked, and when the courier is already on his way. This is one of the most caring functions of the service, which has been implemented by the Breadhead studio on the website, and we did it in the application.

Заголовок

«I also order food in Yami Yami. Barbecue pizza is wonderful. And I like to do it with the app because it’s very fast: a couple of taps, a cart and it’s ready.»

Oleg Shirokov

Project Manager, MobileUp

Order in a minute

The application automatically determines the location. When the user chooses the dish and puts it in the cart, all the fields are filled in. You only need to confirm the order. You do not need to register separately, just enter the code from the SMS and that’s it — the order is accepted! It takes less than a minute.

04

Resume

13% of orders come from the mobile application

The application not only works properly but is also popular — 10-13% of the total number of orders began to go from the application in the first months after the launch. We continue to improve the product further with great pleasure.

Заголовок

«The previous application was not about food and had a lot of bugs. The new one is much better. Although it has only basic functionality, more needs to be improved. There are not enough filters for the category of dishes, the cuisine, and the type of dishes. But we managed to improve the efficiency of the service. Now 10-13% of the total orders come in through the mobile application.»

Timofey Sergeev

Marketing Director, Yami Yami

05

Team

Project team

  • Project Manager

    Oleg Shirokov

  • Art Director

    Philip Filchenko

  • Design

    Ilyas Gayfullin

  • CTO

    Eugene Valeev

  • iOS‑development

    Polina Demidova, Alexey Nemychenkov, Ilya Filinovich

  • Android‑development

    Dmitry Gorbunov

  • Testing

    Alexandra Kochetkova, Daria Kurkina, Ilya Biltuyev

06

Other projects

  • The development
    of the loyalty program launch
    strategy for Samokat

  • Background image
    Background image

    Launch of the Canadian service HoReCa Koomi, which has already been maintained for 10 years.

  • The refinement
    of the Fix Price
    mobile application

07

Collaboration

We are always glad to cooperate and work on new projects

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