Mobile App Design

We communicate with the customer especially closely at this stage. MobileUp studies business processes and the user portrait if there is no information about it. If the product is not new, we provide an audit of the existing app. At the same stage, we make a list of integrations that could be useful for the software part development.

The goal is to deep dive into the customer’s business to lay the basis for the further design solution.

We analyze the behavior of current and study potential users: prepare surveys, conduct in-depth interviews, and monitor reviews in stores. We also research the market: trends, regulation, and expert opinion. As a result, we have got a document containing potential market threats/opportunities and the main points that need to be taken into account in terms of regulation. All trends and insights are gathered individually. We research competitors and their solutions through the prism of UX.

The goal is to provide user research, market, and competitor analysis, and gather insights and ideas for product development.

Here we develop the ToR. MobileUp fully describes the functionality of the future product, the requirements, and the limitations that the development team focuses on.

The goal is to develop the ToR to help the team create a quality IT product. We translate from the business language into the development one.

We make a list of the user scenarios, that can be run within the interface.

The goal is to describe each scenario in as much detail as possible so as not to miss a thing in the interface.

Here we apply user cases to the app structure. The total number of screens and the approximate content of each of them become clear at this stage.

The goal is to create a screen map and put all user scenarios there.

MobileUp defines the functionality of every screen and draws these screens schematically.

The goal is to build a clickable interactive app prototype. It’s not a real app yet, but it looks just like a real one. Such a prototype with clickable buttons can already be demonstrated to the customer.

Once the prototype has been developed, we test hypotheses on real users. We conduct focus groups, write the interview script, and conduct testing. As a result, we always get unexpected insights and recommendations. Then the feedback is processed and changes are made to the prototype.

The goal is to get the first user feedback.

We present only one correct design option that solves the problem of business and the user.

The goal is to create a conceptual design of the app, which could become a basis for further work.

Our specialists scale the concept and create the design of all screens. We make final touches and updates.

The goal is to complete the design of all screens.

We animate everything if necessary. Sometimes we do not animate, depending on the tasks. This usually comes useful on onboarding.

The goal is to refresh the interface with small but nice touches.

We make layouts and provide them to developers.

The goal is to prepare layouts for the further development.

Customer Journey Map. This is a history of an individual’s relationships with a company/brand over time and across different channels (from the moment of awareness of the need to the next communications).

The goal is to improve UX and business figures as well.

Jobs to be Done is a statement/ theory that describes the user’s behavior.

The goal is to understand why users have already bought products and predict whether they will buy them in the future.

CustDev is the process of user insights gathering (usually using interviews).

The goal is to create, test, and optimize ideas for the product development.

Design thinking is a method of developing user-focused products and services.

The goal is to go beyond stereotypes and traditional ways of dealing with problems.