Analytics

We monitor the market: key players and their segmentation review, identification of potential niches, the study of the legislative framework and market regulation, identification of potential trends, and search for extraordinary cases.

The goal is to get a complete picture of how the market works and to find insights for future experiments.

We monitor competitors, i.e. we find their strengths and weaknesses, study positioning and target audience, and analyze core features of competitors’ products.

The goal is to study pre-existing solutions in the market and understand how to back away from competitors and find a niche.

We assess if the issue stated by the customer and the proposed solution are relevant for potential users of the product. It is often the case that a so-called pivot may occur during research. Then we do an about-face and find a more challenging idea.

The goal is to confirm or change the hypothesis using interviews, polls, and creating a Customer Journey Map.

We make a list of potential functions with priorities i.e. we fix distinctive features of the product, a required minimum, and functions responsible for the killer effect.

The goal is to create the product backlog — a function list for the first version of the product. It’s necessary to understand what must be included in the first version, and what can be expendable for a quick launch.

We get inside the company, communicate with employees, and get a full picture of the company’s business process to immerse fully in the task. We may spend a few days at a customer’s office/ the place of production to see how everything works.

The goal is to describe the production pipeline and the main participants, to look at the functions they perform, and to identify the link between them.

We properly think about how to automate business processes in the company. We draw a scheme that demonstrates the sequence of work actions and information flows that ensure the execution of business processes clearly and thoroughly.

The goal is to identify processes that can be automated and help to implement these changes.

We monitor trends and technological solutions that already exist on the market. Then we find insights and collect the best practices in one research.

The goal is to monitor pre-existing automation solutions on the market, reuse the best practices and generate personal solutions.

Our team describes the user scenarios in detail so as not to miss a thing at the design stage, and study alternative scenarios and edge cases. As a result, we get a document with target user scenarios within each block of the future solution and preconditions for their implementation.

The goal is to cover all alternative scenarios and edge cases.

We put in order the list of functions of the future solution and divide it into semantic blocks for further stages of work: design, development, and testing.

The goal is to make a mind map of a future solution to coordinate all project teams.

When the design and Ux/Ui stages are covered, our team fully describes the goals and objectives of the project, functional and non-functional requirements, screens of the future technological solution, and integration with other services.

The goal is to convey business requirements to developers in their language.

We make sure that an analytical thought with its clarity and precision is transmitted to the layouts correctly. Analysts have their fingers on the pulse of a product from idea to release.

The goal is design monitoring, control over the full coverage of cases, fulfillment of requirements, and the study of edge cases.

We visualize the block diagram of the future product to synchronize with other departments.

The goal is to create the most detailed scheme with all cases and prepare the project for transfer to the design department.

We model and write all scenarios.

The goal is to cover all scenarios that can be found in the app.

We provide a correct interpretation of the Google Analytics and Amplitude data and check the correctness of the analytics data collection.

The goal is to identify the potential point of increase, key scenarios, conversions.

We highlight gaps in logic, unintuitive areas of the interface, and outdated interface solutions. Then we define potential bottlenecks and gaps in logic.

The goal is to analyze the current product and provide recommendations for its improvement.

We monitor competitors, find their strengths and weaknesses, and borrow the best practices.

The goal is to research the best practices on the market, to catch errors that competitors make.

We monitor the current target audience, work with existing data (research, store reviews), and conduct interviews and polls if the situation so requires.

The goal is to identify the main sore points of users and the problems they face while working with the current solution.

We define and prioritize the functions included in the first version of the product.

The goal is to prioritize potential improvements.

We create a document that describes the business requirements in the development language. It fully describes the goals and objectives of the project, functional and non-functional requirements, screens of the future technology solution, and integration with other services.

The goal is to describe the project’s technological requirements as fully and concisely as possible and create a document that any developer can read and understand.

We promptly process all scenarios and issues that will arise at the design stage.

The goal is to support the redesign with super-powered analytics.