SME Business Navigator
Free business plan in your pocket
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Golden App
1st place in category «Best application for business(b2b)» in 2017
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Tagline Awards
2nd place in category «Best mobile service» in 2018
Introduction
So, you have an idea to set up a coffee shop right here on Vladmirskaya Square and it seems to be interesting. Open SME Business Navigator application, find how much the rental costs, all competitors located nearby and when the company pays off. You send a business plan to a partner, get a loan in a week, and open a coffee shop in two months without leaving your application. Exactly, it is so simple!
Intro
SME Business Navigator is a free tool, that offers comprehensive assistance to entrepreneurs from finding a space to rent and franchise catalogs to business plan calculations. In March 2017, we won a tender for the service development in partnership with Everpoint company. Everpoint team undertook the analysis of geodata and development of a web application; our team was engaged in mobile development.
Project task
We had a large-scale web-service at our disposal. We needed to use all its functionality and create a simple mobile business tool.
Solution
To simplify the work with the service, our team made two applications for first-time entrepreneurs and experienced ones. In this case, we’ll talk about an application that helps people set up their own business.
Fragment of the main sections interaction
When I had calculated a business plan there for the first time I flipped out over a pretty look of the document that this app generates. By the way, it is also free of charge. We took the best elements of the web one and packaged them into a mobile tool that businessmen can use on the way to work!
Art Director, MobileUp
Selection of prospective area
If you want to choose the right place to set up a cafe, a shop or a beauty salon, the application will show the most profitable areas in terms of unrealized demand and supply ratio. Tap on a zone on the map or select an area in the list and see what business areas are in demand in this part of the city. The calculation is available in the application for 172 cities of 85 constituent entities of the Russian Federation at the moment of writing the case.
Selection of appropriate business
Let’s say that you have 500 thousand rubles, and you do not know what to invest them in. Enter the amount and select a business from the list. You’ll be surprised to find out that it’s possible to set up your own business when you have only 100-200 thousand rubles. The cost of a mobile devices repair shop will be 166 thousand rubles, for example. SME Business Navigator offers its users 90 types of business in the city. We assigned to each sphere a special icon and color to make navigation in the list easier for users.
Avoid unnecessary complications using the map
On the map you can see competitors, commercial and state real estate. Look at deciphering the designations and hide unnecessary things by means of filters to avoid unnecessary complications with icons. You can get brief information about an object by clicking on each of them. Put the pin in the place where you want to set up a company and click on «Calculate a business plan.»
Unique illustrations
We adapted all the graphics used in the web service for the application and developed a unique set of icons to illustrate different industries.
View competitors and real estate
Would you like to see all the competitors or an available space for rent? Use the filter and find things you need on the map. If you are sure that you want a restaurant, not a dining room, you can change the format and the niche market in the filters: economy, mass or premium market.
Ready-made business plan in your pocket
The application calculates and shows an approximate business plan for 5 years per second. You can obtain information on investment volumes, payback period, assortment and profitability there. To make the information easy to read on the smart phone’s small screen, we put it in infographics. Save the business plan in your account or send a detailed PDF-document to your partner by clicking on the «Share» button. This document even can help to get a loan from a partner bank of the Corporation.
If the project payback period is longer than five years, the application warns its user about it and such business plan couldnot be calculated.
Personalized Favorites
You have found several places for a coffee shop, added them to your Favorites tapping on the star and gone to look at them in reality. Take photos and attach them to your favorite places, so as not to forget how these properties look inside and outside, what is located in the neighborhood. Take some notes not to keep important things in mind. When you get home, compare all the viewed objects and choose a property based on individual’s preferences.
«People don’t know how to set up a business. There are many details to take into account: personnel, equipment, Sanitary & Epidemiological Services. Business Navigator helps to figure it out. You can do it anytime and anywhere via the application. A user saw the great place, set up a business and everything became clear. The project is in-demand, people use it, and I’m glad that we create something useful.».
Project manager, MobileUp
Resume
More than 48,000 entrepreneurs across the country use «SME Business Navigator»: application to find a place for rent, learn more about competitors and calculate business plans to establish a business. The mobile application complements the geomarketing analytics system developed by Everpoint
In addition to the «SME Business Navigator», we have developed the «SME Business navigator. Supportive measures» (iOS and Android). This app is for those who are already engaged in entrepreneurship and looks for business development tools. Find more about this project and its prospects in this case.
"If the Business Navigator doesn’t exist, somebody has to make it up".
CBDO, MobileUp
Awards
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Golden App
1st place in category «Best application for business(b2b)» in 2017
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Tagline Awards
2nd place in category «Best mobile service» in 2018
Project team
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Project manager
Eugene Denisov
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Art Director
Philip Filchenko
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Design
Ilyas Gayfullin
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CTO
Eugene Valeev
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iOS-development
Alexey Nemichenkov
Dmitriy Rozov
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Android- development
Vasiliy Chirvon
Denis Tkachenko
Konstantin Tshovrebov
Roman Prohorov
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Testing
Alexandra Kochetkova
Daria Kurkina
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Documentation
Denis Tkachenko
Polina Demidova
