Analytics

The success of any notable service depends on analytics because it allows us to see what could happen to the product after launch, how to avoid serious mistakes, and reach the goal even at the stage of idea and prototype.

What can we offer to our customers:

If you have a technology product business idea and want to validate it

  1. Market analysis

    We monitor the market: key players and their segmentation review, identification of potential niche, the legal framework, and market regulation study, identification of potential trends, and search for extraordinary cases.

  2. Competitor analysis

    We monitor competitors, i.e. we find their strengths and weaknesses, study positioning and target audience, analyze core features of competitors’ products.

  3. Audience analysis

    We assess if the issue stated by the customer and the proposed solution are relevant for potential users of the product. It is often the case that a so-called pivot may occur during research. Then we do an about-face and find a more challenging idea.

  4. MVP scope definition

    We make a list of potential functions with priorities i.e. we fix distinctive features of the product, a required minimum, functions responsible for the killer effect.

We have won the Pioneum contest twice thanks to the outstanding work of our analysts (Anna Money and Samokat cases).

If you have an ongoing business you wish to develop a technological solution for

  1. Analysis of the company’s current business processes

    We get inside the company, communicate with employees, get a full picture of the company’s business process to immerse fully in the task. We may spend a few days at a customer’s office/ the place of production to see how everything works.

  2. Automated business process modeling

    We properly think about how to automate business processes in the company. We draw a scheme that demonstrates the sequence of work actions and information flows that ensure the execution of business processes clearly and thoroughly.

  3. Market analysis

    We monitor trends and technological solutions that already exist on the market. Then we find insights and collect the best practices in one research.

  4. User scenarios description

    Our team describes the user scenarios in detail so as not to miss a thing at the design stage, study alternative scenarios and edge cases. As a result, we get a document with target user scenarios within each block of the future solution and preconditions for their implementation.

  5. Block diagram of the future mobile app

    We put in order the list of functions of the future solution, divide it into semantic blocks for further stages of work: design, development, and testing.

  6. Terms of reference

    When the design and UX/UI stages are covered, our team fully describes the goals and objectives of the project, functional and non-functional requirements, screens of the future technological solution, and integration with other services.

  7. Design monitoring

    We make sure that an analytical thought with its clarity and precision is transmitted to the layouts correctly. Analysts have their fingers on the pulse of a product from idea to release.

Interface logic visualization, one of the projects

If you have a technology product, but you want it to be redesigned

  1. Block diagram

    We visualize the block diagram of the future product to synchronize with other departments.

  2. User scenarios

    We model and write all scenarios.

  3. Audit of analysts results

    We provide a correct interpretation of the Google Analytics and Amplitude data and check the correctness of the analytics data collection.

  4. UX-audit

    We highlight gaps in logic, unintuitive areas of the interface, and outdated interface solutions. Then we define potential bottlenecks and gaps in logic.

  5. Competitor analysis

    We monitor competitors, find their strengths and weaknesses, and borrow the best practices.

  6. Audience analysis

    We monitor the current target audience, work with existing data (research, store reviews), conduct interviews and polls if the situation so requires.

  7. Product backlog creation

    We define and prioritize the functions that will be included in the first version of the product.

  8. Development requirements specification

    We create a document that does the business requirements into the development language. The document fully describes the goals and objectives of the project, functional and non-functional requirements, screens of the future technology solution, and integration with other services.

  9. Lead the redesign process

    We promptly process all scenarios and issues that will arise at the design stage.

Media about us

Logo RBC
  • How to develop a UX solution for a payroll project

    Participants of the P1 case contest developed a concept of a payroll project for clients (small and medium-sized businesses) of the fintech company ANNA Money. There were chosen...

    Read the article
  • Samokat case: how to design an effective loyalty program

    Samokat’s customers place orders as the moment arises when they don’t have the right product. There is a thing that can help to develop a habit to use the service regularly...

    Read the article
Logo vc.ru
  • "My job is to ask tough questions"

    An analyst is a person who always asks the right question to get the right answer. We have accumulated questions for the analysts and we find the one who could not refuse us...

    Read the article
  • Samokat case: a history of creation and development of loyalty program

    Vc.ru has dedicated a separate special project to the last season of the P1 case contest which has been recently finished. We participated in the competition for the second time in a row and won again with a case solution.

    Read the article

Our projects

  • The case for a British fintech startup ANNA Money — a winner of the contest

    As part of the work on the case for the contest, we carried out the maximum possible analytical work and presented a detailed study describing all the necessary steps to launch the project.

    The result was a victory for our team as well as high marks from the jury (representatives of the largest Russian banks and financial services).

    Anna Money
  • Update the DMV Genie app that helps to prepare for the driving test

    The customer wanted to add a new feature — a user progress analytics to see if he has time to prepare on time or not and motivate him to prepare harder.

    We studied competitors and the best practices. As a result, we had 5 features, and 3 of them were carefully elaborated. We have described the logic and provided visualization options there as well.

    DMV Genie
  • The development of a loyalty program for Samokat

    We needed to develop a loyalty program that could help Samokat save 146 million rubles and maximize the transition rate of users from "new" to "super loyal" ones.

    We have won the Pioneum contest again thanks to the well-coordinated work of the team. This time in the Foodtech nomination.

    Samokat

Customer feedback

  • Logo Alfa-Bank
    Alexander EsinHead of Products, Alfa-Bank
    I was pleasantly surprised that agencies can do quite an in-depth analysis of the problems and needs of users — even for international cases.
  • Logo Tinkoff
    Anna AndreevaHead of ML Products, Tinkoff
    This was an excellent presentation and a good solution for the case. You had grasped a good audience where you could make money and which would grow in the future. A detailed analysis of competitors was conducted, and the right conclusions were drawn from it. The solution was very simple and user-friendly visually, the story was interesting to listen to, and I liked the solution with the striking character quokka Stevie.
  • Logo Sber
    Alexey AvdeyCEO, Sberbank.ru, Sber
    In general, I like this project. I see an in-depth study on the subject, a multidimensional approach, and an intention to make the most seamless solution for the ANNA team there.
  • Logo Otkritie FC Bank
    Almat DoshchanovCPO, Otkritie FC Bank
    There is a catchy presentation with a character, screencasts, and sounds. The main scenarios for interaction with the bank are well thought out, but there is not enough clear answer to the following questions — what user needs they can cover and why the client should use this particular service (especially pay for the most expensive tariff).
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