The success of any notable service depends on analytics because it allows us to see what could happen to the product after launch, how to avoid serious mistakes and reach the goal even at the stage of idea and prototype.
That's what we're good at
What we can do
If you have a technology product business idea and want to validate it
- Market analysis
We monitor the market: key players and their segmentation review, identification of potential niches, the study of the legislative framework and market regulation, identification of potential trends, and search for extraordinary cases.
The goal is to get a complete picture of how the market works and to find insights for future experiments.
- Сompetitor analysis
We monitor competitors, i.e. we find their strengths and weaknesses, study positioning and target audience, and analyze core features of competitors’ products.
The goal is to study pre-existing solutions in the market and understand how to back away from competitors and find a niche.
- Audience analysis
We assess if the issue stated by the customer and the proposed solution are relevant for potential users of the product. It is often the case that a so-called pivot may occur during research. Then we do an about-face and find a more challenging idea.
The goal is to confirm or change the hypothesis using interviews, polls, and creating a Customer Journey Map.
- MVP scope definition
We make a list of potential functions with priorities i.e. we fix distinctive features of the product, a required minimum, and functions responsible for the killer effect.
The goal is to create the product backlog — a function list for the first version of the product. It’s necessary to understand what must be included in the first version, and what can be expendable for a quick launch.
We have won the Pioneum contest twice thanks to the outstanding work of our analysts (Anna Money and Samokat cases)
Technological solution development
If you have an ongoing business and want to develop a technological solution for it
- Analysis of the company’s current business processes
We get inside the company, communicate with employees, and get a full picture of the company’s business process to immerse fully in the task. We may spend a few days at a customer’s office/ the place of production to see how everything works.
The goal is to describe the production pipeline and the main participants, to look at the functions they perform, and to identify the link between them.
- Automated business process modeling
We properly think about how to automate business processes in the company. We draw a scheme that demonstrates the sequence of work actions and information flows that ensure the execution of business processes clearly and thoroughly.
The goal is to identify processes that can be automated and help to implement these changes.
- Market analysis
We monitor trends and technological solutions that already exist on the market. Then we find insights and collect the best practices in one research.
The goal is to monitor pre-existing automation solutions on the market, reuse the best practices and generate personal solutions.
- User scenarios description
Our team describes the user scenarios in detail so as not to miss a thing at the design stage, and study alternative scenarios and edge cases. As a result, we get a document with target user scenarios within each block of the future solution and preconditions for their implementation.
The goal is to cover all alternative scenarios and edge cases.
- Block diagram of the future mobile app
We put in order the list of functions of the future solution and divide it into semantic blocks for further stages of work: design, development, and testing.
The goal is to make a mind map of a future solution to coordinate all project teams.
- Terms of reference
When the design and Ux/Ui stages are covered, our team fully describes the goals and objectives of the project, functional and non-functional requirements, screens of the future technological solution, and integration with other services.
The goal is to convey business requirements to developers in their language.
- Design monitoring
We make sure that an analytical thought with its clarity and precision is transmitted to the layouts correctly. Analysts have their fingers on the pulse of a product from idea to release.
The goal is design monitoring, control over the full coverage of cases, fulfillment of requirements, and the study of edge cases.
Interface logic visualization, one of the projects
The finished project redesign
If you have a technology product but want it to be redesigned
- Block diagram
We visualize the block diagram of the future product to synchronize with other departments.
The goal is to create the most detailed scheme with all cases and prepare the project for transfer to the design department.
- User scenarios
We model and write all scenarios.
The goal is to cover all scenarios that can be found in the app.
- Audit of analytics results
We provide a correct interpretation of the Google Analytics and Amplitude data and check the correctness of the analytics data collection.
The goal is to identify the potential point of increase, key scenarios, conversions.
We highlight gaps in logic, unintuitive areas of the interface, and outdated interface solutions. Then we define potential bottlenecks and gaps in logic.
The goal is to analyze the current product and provide recommendations for its improvement.
- Сompetitor analysis
We monitor competitors, find their strengths and weaknesses, and borrow the best practices.
The goal is to research the best practices on the market, to catch errors that competitors make.
- Audience analysis
We monitor the current target audience, work with existing data (research, store reviews), and conduct interviews and polls if the situation so requires.
The goal is to identify the main sore points of users and the problems they face while working with the current solution.
- Product backlog creation
We define and prioritize the functions included in the first version of the product.
The goal is to prioritize potential improvements.
- Development requirements specification
We create a document that describes the business requirements in the development language. It fully describes the goals and objectives of the project, functional and non-functional requirements, screens of the future technology solution, and integration with other services.
The goal is to describe the project’s technological requirements as fully and concisely as possible and create a document that any developer can read and understand.
- Redesign process assistance
We promptly process all scenarios and issues that will arise at the design stage.
The goal is to support the redesign with super-powered analytics.
The customer wanted to add a new feature — a user progress analytics to see if he has time to prepare on time and motivate him to try harder. We studied competitors and the best practices. As a result, we had five features, and three of them were carefully worked with. We have described the logic and provided visualization options there as well.
We needed to develop a loyalty program that could help Samokat save 146 million rubles and maximize the transition rate of users from «new» to «super loyal» ones. We have won the Pioneum contest again thanks to the well-coordinated work of the team. This time in the Food tech nomination.
As part of the work on the case for the contest, we carried out the maximum possible analytical work and provided a detailed study describing all the necessary steps to launch the project. The result was a victory for our team as well as high marks from the jury (representatives of the largest Russian banks and financial services).
I was pleasantly surprised that agencies can do quite an in-depth analysis of the problems and needs of users — even for international cases
MobileUp has covered all our questions on mobile app development
A combo of experience
and communication made this team the perfect one to work with
We are always glad to cooperate and work on new projects
Describe the task, and we will contact you soon. Or you can always text us on Telegram.
Let’s get to know each other!
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